Your business revolves around your customer’s property, where they are visiting, if they’ve been impacted by an event.
Our precise marketing approach is based on the premise that delivering the right message to the right audience at the right location is the key to success.
87%
HIGHER
Our geo-targeted display ads have an 87% higher click-thru rate vs a non-targeted approach.
3X
BETTER
The click-thru rates of advertising delivered through our platform to out of state home owners are out-performing industry click-thru rates by 2-3X.
28%
MORE EFFECTIVE
Our combining of mail and digital into one campaign using our targeting approach has proven to improve effectiveness of print advertising by 28%
We have developed a marketing platform that is visual in nature and easy to use. Our modular approach allows for a seamless transition from audience targeting to getting a campaign in market and measuring the results.
Audience & Location Targeting
Why blanket an area when you can put a target on each location you actually want to talk to? We’ve developed a visual tool that gives you the ability to outline an area or use analysis to identify an area, profile the properties via a deep set of property based attributes and eliminate those that don’t fit that profile. We can then combine that selection with an audience demographic so only those individuals that meet that demographic will see your ads.
Campaign & Creative Management
Designed to provide you with the tools you need to easily upload and manage your creative assets and develop multi-asset campaigns. Store, review and reuse creative assets in any combination to ensure your audience targets received exactly the message you want delivered. Your Video, Direct Mail and Digital assets combined with your audience targeting become a campaign ready for execution.
Execution
The system takes your campaign, which is a combination of your Audience Targeting and Creative assets, pulls them together and pushes them out to our network of media partners. We have assembled a nationwide network of media partners that enable delivery of digital assets to over 95% of websites on the internet and mail in-home within 10 days.
Analysis
From delivery verification to performance results of your campaigns. Direct mail is tracked all the way to the individual post office. With QR codes on the mail which allows tracking of engagement rates online. Performance results are leveraged for future segmentation and targeting opportunities which will help you to improve the overall effectiveness of your marketing budget. Media optimization will guide your decisions as to which media channel is providing the best ROI and what the ideal combination of media channels are.
To find out more or just talk about your needs, our team will work with you on an approach that best suits your needs or budget.
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