See the precision
Add a layer of precision in your overall marketing strategy.
Learn more about our unique approach to precision targeting and ad delivery.
Visualize your audience
Our proprietary mapping foundation has all data layers embedded. So you can see where your prospects or customers are and where to target your next campaign.
It's all about data
A robust set of data layers all integrated into a proprietary mapping platform which results in a highly visual representation of the filters you want to apply when seeking your ideal next customer.
Over 100 personal demographic and property level attributes available.
Personal demographics include: gender, age, income, profession, presence of children and more.
Property level attributes include: property type, square footage, roofing material, siding material, pool and pool type, basement type, home value, last transaction and more
The critical differentiator
We didn’t invent geo-targeted advertising delivery but are doing more with it than anyone else.
The critical differentiator is that gray box to the left. With traditional geo-targeting providers, audiences can be curated and targeted but
you will never know the addresses of the audience.
Coredadi does the audience curation within our own data layers,
ensuring a connection between the audience and the addresses remains intact.
Our advertising delivery can surround homes (HomeSurround), businesses (BusinessSurround) and even events (EventSurround). This essentially means we can target any location your audience is in. Beyond that, we can put a true multi-media campaign into market. Spanning Digital Display, Online Video, Connected TVs (cTV) and of course Direct Mail.
Benefits of our approach
Deeper level of profiling
With over 100+ demographic & property level data attributes you can hyper-target your message eliminating waste.
Example: a pool maintenance company is looking to expand into a new area. First filter? Only homes with pools - check. Second filter? Homes over $500K in value - check. Third filter? No above ground pools - check. Fourth filter? Household income over $150K - check. Fifth filter? Only in the town of Yankeeville - check.
Visualize your audience
Our proprietary mapping foundation has all data layers embedded. So the pool example is displayed on the map, showing you where in Yankeeville the potential customers reside and where there are density groupings.
This means we could go even further. If 90% of the prospects identified in Yankeeville are clustered, you may decide to stay within the cluster and make your routes more efficient by not driving all over town.
Hyper targeted & contained, multi-media campaigns
Combining the hyper-targeting with geo-targeted ad delivery means your message is only delivered to the devices captured in the property address selections. In the example above, the house with the in-ground pool receives your message, while the neighbor without the pool, doesn’t.
And you can utilize Digital Display, Online Video, Connected TV and Direct Mail advertising. This means you can potentially put a multi-media campaign in the home. Raise awareness of your brand, create interest, consideration and drive response.
Measurable results
Traditional measurements like impressions served, clicks, click-through rate, conversion are a given.
Because we are profiling and determining selections in our platform and then feeding our geo-target ad delivery, we can go back (provided you share leads / customer addresses) and do a match-back that will show you a direct connection between homes advertised to and homes captured.
Where we can add value
Finding new customers
- We are able to feed your desired parameters into our platform and show you how many potential customers exist within any geo-graphic area based on that profile.
- We can take a sampling of your current customer addresses, feed them into our platform and do the profiling in a “like-for-like” fashion. We’ll find the most shared attributes across the sampling and use that as the targeting profile.
- Delivered through a multi-media, geo-targeted campaign
- Adding retargeting of existing traffic to your website with geo-targeting display, OLV and cTV keeps your brand top of mind.
Existing customers
- Up-sell / Cross-sell marketing can be enhanced with our platform. By surrounding your current communication efforts with Digital Display, Online Video and cTV, we can create a halo-effect over your efforts, improving overall response.
- Relationship / Education (CRM) can also be enhanced in a similar fashion. Everyone uses email to communicate to their customers. How about bringing a multi-media strategy to those efforts?
Market analysis
- Visualizing data, simply makes it easier to understand.
- We can take customer, revenue, response, incidents, or any other metric - pin it to a property address - and show you visualizations of the data. That can come in the form of heat maps, color coding, numeric overlays, etc. Seeing it this way versus a spreadsheet or report can bring new perspectives.
- We can also use the deep data-sets we have to provide further insights into the properties you serve or supply.